Branding in marketing is simple.

Find a simple and concise way that your customers can identify you, and then repeat that over and over.

• Sterling Terrell / smart ideas from books
• Sterling Terrell / smart ideas from books
• Sterling Terrell / smart ideas from books

In the end, this is about repetition, which over time creates association.

Remember: Simplicity and repetition are two of the four simple persuasion tools I have listed before.

Oh, and having a fantastic logo can help too.

The essence of branding is to create simple, relevant messages we can repeat over and over so that we “brand” ourselves into the public consciousness.

-Donald Miller, Building A StoryBrand

Just as a story in a book or movie must be clear, the story that your company is telling – your branding – must also be clear too.

You can’t sell cars. And book travel. And offer tax assistance. And fix tractors.

Remember: Clarity is persuasive.

If you can be clear and simple, you might find yourself halfway there.

Do you think it’s an accident that my toddler can recognize the Apple brand?

The narrative coming out of a company (and for that matter inside a company) must be clear. In a story, audiences must always know who the hero is, what the hero wants, who the hero has to defeat to get what they want, what tragic thing will happen if the hero doesn’t win, and what wonderful thing will happen if they do.

-Donald Miller, Building A StoryBrand