Sterling Terrell

smart ideas from books (mostly)

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Entrepreneur Risk Test

Entrepreneur Risk Test

Entrepreneur risk is an odd thing, I think.

We tend to believe that entrepreneurs take these big risks to get ahead, but it does not happen like we think.

So here goes.

Which would you want?

  • $5 million profit with a 20 percent chance of success
  • $2 million profit with a 50 percent chance of success
  • $1.25 million profit with an 80 percent chance of success

I had first thought to look at the expected value. But they are all the same:

  • $5 million * .20 = $1 million
  • $2 million * .50 = $1 million
  • $1.25 million * .80 = $1 million

However, if this is correct – the only difference in these options is the chance of success.

If that’s the case, who wouldn’t want the safest bet?

Of course, maybe I am taking too much for granted.

Maybe only entrepreneurs think like this?

In one representative study of over eight hundred Americans, entrepreneurs and employed adults were asked to choose which of the following three ventures they would prefer to start: (a) One that made $ 5 million in profit with a 20 percent chance of success (b) One that made $ 2 million in profit with a 50 percent chance of success (c) One that made $ 1.25 million in profit with an 80 percent chance of success The entrepreneurs were significantly more likely to choose the last option, the safest one. This was true regardless of income, wealth, age, gender, entrepreneurial experience, marital status, education, household size, and expectations of how well other businesses would perform. “We find that entrepreneurs are significantly more risk-averse than the general population,” the authors conclude.

-Adam Grant, Originals

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Filed Under: PotpourriTagged With: #Entrepreneur, #Risk

Built To Last

Built To Last

Let’s create things that are built to last.

  • Investments
  • Blogs
  • Books
  • Companies
  • Institutions

This is what Taleb referred to with the Lindy Effect.

For everyone wants the huge change, the quick win.

But things that last are built the same way: Bird By Bird.

If you’re risk averse and have some doubts about the feasibility of your ideas, it’s likely that your business will be built to last. If you’re a freewheeling gambler, your startup is far more fragile.

-Adam Grant, Originals

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Filed Under: PotpourriTagged With: #Resilience, #Risk

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