Because if a doctor prescribes drops for a rectal earache – you, of course, give the patient ear drops on their real end.
This just goes to show how important authority can be.
And how we react without thinking in the face of that authority.
According to Professor Cohen, “in case after case, patients, nurses, pharmacists, and other physicians do not question the prescription.” Take, for example, the strange case of the “rectal earache” reported by Cohen and Davis. A physician ordered ear drops to be administered to the right ear of a patient suffering pain and infection there. But instead of writing out completely the location “right ear” on the prescription, the doctor abbreviated it so that the instructions read “place in R ear.” Upon receiving the prescription, the duty nurse promptly put the required number of ear drops into the patient’s anus. Obviously, rectal treatment of an earache made no sense. Yet neither the patient nor the nurse questioned it. The important lesson of this story is that in many situations where a legitimate authority has spoken, what would otherwise make sense is irrelevant. In these instances, we don’t consider the situation as a whole but attend and respond to only one aspect of it.