Here are 10 reasons from Mark Schaefer on not quitting blogging.
The crux here – I think – is that in addition to the career benefits of blogging, there are personal ones.
1. Blogging about X make you learn about X.
2. Blogging about something brings clarity to the topic.
3. Blogging is a form of personal development.
4. Blogging for a business will increase your website traffic.
5. Blogging improves your talent-stack.
6. Blogging helps people find you.
7. Blogging is a way to archive your ideas.
8. Blogging/writing has been shown to improve your health.
9. Blogging can aid in building relationships.
10. Blogging can impact others.
Read Mark Schaefer’s entire post: When Is It Time To Quit Blogging?
My favorite part of this post was the ending where Schaefer drives home the point of persistence.
He notes:
It might take years to establish yourself as a blogger (or any type of content creator). As long as you are at least seeing small positive signs — social shares, some comments, new subscribers — keep going.
Sometimes it truly is time to quit.
Nothing wrong with that.
But the pattern I have seen with creating content is that nothing seems to happen and then it does. My friend Chris Brogan, one of the most famous bloggers on the planet famously said it took him three years to have his first 100 readers.
So as long as you are seeing signs of life, keep going. Too many people quit too soon. And remember this post — there are a lot of benefits accruing through your content, even if nobody is reading it.
Amen to that.