[This is part of the series: 20 Writing Tips From John Erickson]
The “proper” writing voice to use is the one you would use in an email to a friend.
The “wrong” voice to use is the one you write an academic paper with.
You enjoy the former.
And nobody wants to read the latter.
If on doubt, be yourself.
8. What is the proper writing “voice”?
-John Erickson, Story Craft (Amazon)