Love this post from Seth Godin on the virtue of blogging.

“Especially if no one but you reads it.”

My blogging is a daily practice that boils down to an ability to execute.

This execution is done when you know it’s not your best. And it’s even done when your thoughts are incomplete.

I mean, could I reflect on the practice of daily blogging a little more here? Right? Of course.

But that’s not the point, is it?

The most important blog post:

It is on the most important blog.

Yours.

Even if no one but you reads it. The blog you write each day is the blog you need the most. It’s a compass and a mirror, a chance to put a stake in the ground and refine your thoughts.

And the most important post? The one you’ll write tomorrow.

Such a good example here of the finesse involved in copywriting writing.

You could say:

Scientists have discovered storytelling is a prized skill among hunter/gathering groups

But this doesn’t build does it?

It’s just a bland sentence.

What if you followed the 4 points of copywriting?

• Attention
• Interest
• Desire
• Action

Who knows?

You might write something that gets someone’s attention.

The key is to trigger an emotional response, and then point the reader to an action to alleviate that response.

I need to write more blog posts like this.