Honestly, this video still messes with my head.
I have watched it no less than ten times, and I still can’t exactly understand what I am looking at.
The point here, however, is that the larger implications of this are huge.
If you see X, it does not matter what you hear – X is all there is.
Your visual perception literally overrules that which conflicts.
This is a great example of how visual persuasion is more powerful than auditory persuasion. Our visual sense changes what we are hearing in real time, even when we know the illusion.
It’s called the McGurk effect.
And if you think marketers and politicians are not using this to their advantage, you are just crazy.