[This is part of the series: 31 Persuasion Tips That I Learned From Scott Adams]

Associating ideas together works.

It is important to remember, however, that it works – over time.

I can’t call you stupid and suddenly the status quo is that people see you as stupid.

It usually takes repetition.

For if you drive a Mercedes-Benz day after day, people will start to see you as sophisticated or wealthy.

And if you wear a T-shirt to work all the time, others will see you as sloppy or unprofessional.

I see this concept as another way of creating a mental anchor for people.

The point here is that association matters – and one should be cautious about their associations.

They tend to stick, after all.

Consider the context – the setting of the table – before you ask your parents something.

I mean, you don’t just ask for an allowance raise or keys to the new car.

You might start with a good joke. Do your chores next.

Tell them a heartwarming story that starts with “Remember when…”

Work your name in with the word “responsible” a few times.

Then ask.

Remember that association is persuasive.

And please don’t let my kids find this post one day…