#Persuasion Archives - Page 54 of 55

Kind Acts And Gifts Persuade People?

Like it or not, gifts persuade people.

This is due in large part to the principle of reciprocity.

Someone does something kind for you – and what happens?

You immediately feel obligated to do something kind for them, don’t you?

Most people are, of course, clueless about this on a strategic level.

Be wary of those that report to you giving you nice things.

Their intentions might be harmless, but they might also be studying the psychology of persuasion and using it on you.

The problem is that this persuasion technique works, even if you know about it.

Not that I would ever do that. 😉

PERSUASION TIP 2: Humans are hardwired to reciprocate favors. If you want someone’s cooperation in the future, do something for that person today.

-Scott Adams, Win Bigly

[This is part of the series: 31 Persuasion Tips That I Learned From Scott Adams]

The view of the group matters.

See, if you identify as part of group X, the more likely you will be to align yourself with the characteristics and ideas of group X.

Does that make sense?

For example, I am not from West Texas but I graduated from Texas Tech and I live here now.

I have no real reason to despise Texas A&M, but I have grown to do so.

Red Raiders dislike Aggies and – well – I’m a Red Raider.

This seems silly, but it has larger implications.

For if you can get a group as a whole to lean a slightly certain way, aren’t you simultaneously persuading the individuals too?

PERSUASION TIP 1: When you identify as part of a group, your opinions tend to be biased toward the group consensus.

-Scott Adams, Win Bigly