Here are 20 techniques of persuasion that I learned from Robert Cialdini in his book Influence.
- For if I can’t get it tomorrow, I better get it today.
Competition can motivate people too.
- Because if only one of us can have it, I don’t want to miss out.
- Want a teen to listen to a song? Get their parents to forbid it.
You can create scarcity by imposing a deadline.
- See, artificial scarcity works too.
The visuals of a situation matter.
- The visuals of something rule the day. See the McGurk Effect.
- Doctors and celebrities endorsing things is not an accident.
People are drawn to similarities.
- Don’t get a California lawyer to talk to a rural Texas jury. Get it?
Free food works.
- Because all reciprocity works.
- Associate with your brand with things people like, and things that make people safe and happy.
If in doubt, praise people.
- Giving an adult affirmation is so rare it will stand out like a rose in winter.
- Naturally, my best friend can sell me easier than a stranger.
- Texans are prickly about Oklahoma people. Why? Because other Texans are prickly about Oklahoma people.
People follow inner responsibilities, not external rules.
- This is important in general persuasion, and paramount in parenting.
- For we are hardwired with a need to be consistent.
Give people concessions during a negotiation.
- Allowing others to have some of what they want makes them more likely to give you some of what you want.
- In order to give something to others in #15, ask for more than you want to begin with.
- Because people are hardwired for reciprocity.
- This has to do with setting a mental anchor.
Keep it simple.
- For people are drawn to clarity.
Make people think they are getting a good deal.
- The prospect of a fleeting good deal is a highly motivating.
Do not miss my other popular post: 31 Persuasion Tips I Learned From Scott Adams
Using visuals. Tapping into emotion. Repetition. And simplicity.
Visuals are more persuasive.
Simple ones. Shoot for clarity and simplicity.
Get a doctorate. MD or PhD. People will even defer to you outside your area of expertise.